Week 9 Dondis Basic Elements

Three of the Dondis Basic Elements used in graphic design that appeal to me are Lines, Shape, and Color as they are the most clear and easily recognized in the simplest forms of visual communication.

Lines-

Lines are the most basic elements of visual design but can often create the most elaborate effects due to their simplicity and flexibility. Alone or in combination with other lines they aid in the readability, appearance, and message being portrayed by the designer. Lines are used to organize and texturize images. The are a good indicator of direction and movement. If used effectively by the designer, lines are able guide the viewers eye across the composition. Lines also can make a statement and convey universal meanings in graphic design.

The repetitive use of one continuous line in the example below effectively directs the viewers eyes around the design and creates a complex image with the use of only one line and varying line weights.

Shapes-

Shape is also an interesting and extremely important element in graphic designs of all kinds. Ranging from rudimentary geometric shapes that we learn to identify in grade school like that of circles, squares, triangles, and so on, to free form abstract shapes produce varying effects in multiple graphic designs. Alone or in combination with other shapes they can convey a universal meaning and also guide the eye of the viewer. There are many types of shapes a designer could choose from: geometric, natural, and abstract (mainly depending on the overall goal trying to be portrayed). Symbol shape could also be used universally by the designer. In this image below, abstract shapes create a very interesting effect on the eyes of the viewer as the use of these particular shapes imply movement without anything in the image ever moving a millimeter.

Color-

Color is another factor of design that often makes

the largest impact on a graphic project . The use of the right colors can add extreme dimension, and invoke emotions in an effective and clear manner. In this image the extreme contrast between the dull yet imperative black, white and gray ink work and the interesting, emotion invoking bright red and blue accents create an eye catching image.