Top-Down Visual Processing

Beans&Beyond Advertising Piece

In this image is an excellent example of top-down visual processing. As a viewer the center image of the makeshift owl is the first thing the eye sees. We automatically make out the large eyes, sharp horned ears, and the large breasted body. After a slight second of delay we then begin to see the many layers of material that create the overall image. Quickly we see that the easily identifiable owl like eyes and beak are actually two full, freshly poured cups of coffee, and the birds ruffled feathers are a shaped pile of coffee beans. These multiple aspects are taken in an automatic fashion, thus emulating top-down visual processing