Friday, November 4, 2011

Tone and Color

1.
In his example of a graphic design poster there is a definite juxtaposition of tone used. There is an intensity of dark and light values. Example being the dark, black font and lines compared to the muted tones of design in the background. This technique brings the words "graphic design is about.." into the greatest focus. The addition of the light tonal background details reinforces this appearance. If the background was the same tone as the font, it would create a busy, chaotic image. The designer used tone in his/her advantage with texture as well. The tonal textures create a feeling of 3D or depth perception in the poster.

The colors used in this poster are very muted and saturated. There red, blue, and yellow colors used are almost saturated into their gray state. The neutrality of this image gives a feeling of stressless, calmness and restfulness. Here color is also used with texture to create its overall feeling.



.2
In this second example of a graphic design poster there is once again a definite juxtaposition of tone used in this poster with the intensity of dark and light values. The dark tones of the shadows create reality through the sensation of reflected light and in the cast shadows. The variations in light and dark help the viewer distinguish the visual information of the environment being displayed. Without tone this image would appear flat and without depth. It would also be visually less interesting. The designer of this image also used tone with texture as well. The tonal textures of the lines also create a feeling of 3D and depth.

The colors used in this poster are very bright and highly saturated as apposed the the poster above. There red, blue, and greens colors used are bright, vivid, and in a pure form. In return the image has a lively feeling. The colors create a feeling of excitement and spiritedness. Tone and color are very much used with lines in the right side of the poster. The thickness, shade, and color of the lines directs the viewers eyes around the image in a fun way.



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