Friday, December 9, 2011

Week 14 Visual Techniques

Green Design: Graphic/Product
(http://www.shawcontractgroup.com/Content/static%20images/hardwood/hardwood_envirocore_environmental.jpg)
Contrast (illustration/photo)
Harmony
Simplicity
Unity
Asymmetry

(http://webecoist.com/wp-content/uploads/2009/06/mowhousemontage.jpg)
Contrast
Symmetry
Simplicity
Unity
Economy

In both of these images we see very similar techniques used in design, but also shows contrasting uses as well. In the first image, we see a graphic design that holds a very straight forward message which is conveyed through an illustrated equation and a photograph. Both the illustrations and the photo contain a green, eco-friendly harmony. The colors used meld well together and the layout is simple as few elements are needed to be successful. In the second image we see a display for a eco-friendly mower. The shots of the product itself contrast with the raw nature shots that contain organic elements compared to the products clean and sleek construction. The design over all has a unity to it through its color consistency which isn't too complex. The design of the mower itself also ads a symmetry to the over all image as the product is very balanced in shape and color scheme lending a balance to the image as well.

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